Why So Hypebeast?
Urban. Style. Kicks. Music. The Real. No Hype.

Stevie Williams At Frank’s Chop Shop from Frank’s Chop Shop on Vimeo.

Looks like LRG is gearing up for some skate business!

KiD CuDi ft. MGMT & Ratatat “Pursuit Of Happiness” from TELL&ViSiON on Vimeo.

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I’m not a big Vans guy at all, but these are growing on me. Comprised almost completely of traditional “Ripstop” material, The Vans Authentic California Collection is set in an all pewter colored upper with ginger colored accents.  I’m thinking about Summer time, down in SoCal. Now available and retailing for $58.

No disrespect at the lovely ladies over at FIRST LADY™, but this mixtape is dope!  This is the latest and greatest from Film Skool Rejekts.  After a slight delay (supposed to come out on St. Valentine’s Day) the mixtape finally dropped today.  My favorite song is number 10 (shot out to Domed!!!), she has a [...]

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Take care of yourself when you go out!

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Cheer on our Yanks!!! I must admit, these new Team U.S.A. soccer jersey go hard.  I’ll will be representing hard this year in style.

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tats
I love tattoos! But at the same time i think about maybe there is an over abundance with people with tattoos, but at the same time, tats show your personal expression and in some since of the word they are a work of art. There are some instances where you should NEVER get a [...]

And thats why they call him “BIG” Sean! Good look Chip!
Big Sean feat. Chip Tha Ripper & GLC – Okay from Davy Greenberg on Vimeo.

ABSOLUT NY-Z Trailer Ft. Jay-Z