Why So Hypebeast?
Urban. Style. Kicks. Music. The Real. No Hype.

Dwayne Wayne in the OG Air Jordan VI “Infrared”.  It’s a different world, from where you come from.

The co-founder and Chairman of Nike, Inc. Phil Knight back in the day rocking and ill Jordan fit. Circa 1989.

Drake rocking some Air Jordan Retro III “Cool” Greys.  I missed out on these also, note to self “Buy any and every Air Jordan III.

Recently I repurchase Noreaga’s classic debut album “N.O.R.E.”, and I was pleasantly surprised.  Inside the CD book, Noreaga has a crisp pair of Air Jordan 13’s white/Red.  Those shoes plus and his album are dope.

Tom Crusie knows what’s up!  Rocking some LeBrons.

Travis McCoy seen here with the 2nd best color of the Air Jordan Spizike.  In the classic Black/Varsity Red-Cement Grey combo.  These bad boys drop 02/20/2010, and cost $175.

I’m not the biggest AJ12 fan, but Air D-Wade is making me a believer.   His Jordan 12 Retro PEs are something serious.

Big Sean in some Retro 5’s.  He’s killing them with the Jesus Piece and The Hundreds hat.  Thumbs up Sean!

Yezzy in he’s Yeezys.  Looking back I missed out on these =(