Why So Hypebeast?
Urban. Style. Kicks. Music. The Real. No Hype.

Some people think LRG has fell off, I’m not one of them.  Santa Ana’s own  Lifted Research Group (LRG) just previewed there Spring 2010 look book.  I’m currently feeling the two items above ^ ^ ^ ^.  LRG newest collection will be dropping very soon for spring wardrobe updates at LRG retailers.

Fresh NikesFresh Nikes

I know how hard it is to find those fresh kicks in a size fit for the ladies. I may be a size 8 (which isn’t small, but isn’t huge either), but I still get the short end of the stick when looking for something hot to rock at dance practice. Almost all [...]

Big Sean in some Retro 5’s.  He’s killing them with the Jesus Piece and The Hundreds hat.  Thumbs up Sean!

Yezzy in he’s Yeezys.  Looking back I missed out on these =(

Lately I’ve been thinking Wale’s fits’ > Wale’s music.  Anyways Wale is rocking some clean Air Jordan 6’s White/Black.

Categories: Clothes, Fashion, Hats | Add a Comment

Maybe a New Era fitted cap just doesn’t keep you as warm as you want it to be. That’s why this L.L. Bean cap may be of help. The “Stormy Kromer” headpiece is a unique 6-paneled silhouette made of pre-shrunk wool and feature low-key earflaps. Keeping you warm is number one on the list. Available now [...]

With a new year comes new projects and opportunities, and today we are proud to announce a collaborative effort between Adapt, Hieroglyphics and Souls of Mischief. As fellow bay area natives, and with the great respect we have for the music they have been creating for decades, it made alot of sense for us to [...]

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Recently I took a pilgrimage to the birthplace of Hip-Hop, for all you bammas out in cyberland that’s New York City. While hitting up the greatest sneaker and clothing spots,  a local schooled me on a new dope artist hailing from the Garden State.  With his abundant lyrical prowess, musical acumen J.A.M.E.S. WATTS is [...]

downtown locker room the clipse im good tshirt Downtown Locker Room x Clipse Im Good Tee

via hypebeast
Critically acclaimed Hip-Hop duo, Clipse, and Downtown Locker Room (DTLR) announce their first apparel partnership. The “I’m Good” t-shirt, designed by the duo, is now available through DTLR stores nationwide along with a Clipse custom mixtape entitled, “The Best of the Clipse,” mixed by DJ Jay Claxton and DJ QuickSilva. The package highlights Clipse’s [...]