Why So Hypebeast?
Urban. Style. Kicks. Music. The Real. No Hype.

The real Sticky Fingaz!! Shot out to Ricky D!!!  Old school Fendi clutch, popping champagne way before Jim Jones. You might not know this, but this picture is classic.

LYRIC: “…Always gotta be the weakest nigga out the crew/I probably make more money off your album than you…Check your own videos, you’ll always be number two/Niggas talkin’ real greasy on them R&B records/But I’m platinum a million times, nigga, check the credits”
TARGET: MASE
SHOTS FIRED? YES. The “greasy” R&B record in question is 112’s “Love [...]

Brand new Emilio Sparks.  Who doesn’t love Kicks, Chicks & Porno Flicks???
Click here to download it.

drake-so-far-gone-back

If Drake is not a household name for everyone just yet, the 23-year-old is on the front porch, ringing the bell. That he’s done it without even putting out an official album shows just how far he’s come in 12 months. What a journey it’s been for the Toronto native in 2009.
I first met Drake [...]

jay-z

Happy 40th B-day Hov, seems like he’s been 40 for a while.  Shawn Corey Carter (born December 4, 1969) is the G.O.A.T. hands down.  Brooklyn’s Finest!!!!!!

1969 Time Capsule

Ten things that happened the year Gloria Carter gave birth to a 10-pound, eight ounce Jay-Z… who didn’t give her any pain
1) Along with Sean Corey Carter, the [...]

20091005A

Recently I took a pilgrimage to the birthplace of Hip-Hop, for all you bammas out in cyberland that’s New York City. While hitting up the greatest sneaker and clothing spots,  a local schooled me on a new dope artist hailing from the Garden State.  With his abundant lyrical prowess, musical acumen J.A.M.E.S. WATTS is [...]

Clipse – New Music – More Music Videos

downtown locker room the clipse im good tshirt Downtown Locker Room x Clipse Im Good Tee

via hypebeast
Critically acclaimed Hip-Hop duo, Clipse, and Downtown Locker Room (DTLR) announce their first apparel partnership. The “I’m Good” t-shirt, designed by the duo, is now available through DTLR stores nationwide along with a Clipse custom mixtape entitled, “The Best of the Clipse,” mixed by DJ Jay Claxton and DJ QuickSilva. The package highlights Clipse’s [...]