Why So Hypebeast?
Urban. Style. Kicks. Music. The Real. No Hype.

Today is the 10th anniversary of Big Pun’s death.  R.I.P. Pun

When I was in NY I took this picture. I wondered how they did this. A few months later, I’ve finally got my answer.

“New York, concrete jungle where dreams are made of”

Draped up and dripped out in the New York Mets and the New York Knicks colors.  These are the nicest SB high dunks in a long time.  I don’t mess with SB lows anymore, but I still love me some highs.  Check your local SB retailer, because these bad boys should be in store right [...]

--JAYZ

1. LV DAMIER GM SUNGLASSES
Click Here to Buy It Now at Louis Vuitton, $6752. WINGS + HORNS CASHMERE CREW
Click Here to Buy It Now at Blackbird, $128
3. WILLIAM RAST JACKSON JEANS
Click here to Buy It Now at Revolve, $176

4. PUBLIC SCHOOL ALEXANDER JACKET
Click here to Buy It Now at Public School, $3955. JOHN W. NORDSTROM [...]

jay-z

Happy 40th B-day Hov, seems like he’s been 40 for a while.  Shawn Corey Carter (born December 4, 1969) is the G.O.A.T. hands down.  Brooklyn’s Finest!!!!!!

1969 Time Capsule

Ten things that happened the year Gloria Carter gave birth to a 10-pound, eight ounce Jay-Z… who didn’t give her any pain
1) Along with Sean Corey Carter, the [...]

A flashback back when MTV was dope. 1992 YO! MTV Raps classic performance. Gang Starr reminding you not take take it personal.
Listen Guru wise words towards the end. “One more time- observe the scratch”

If you don’t know by now, Only Built 4 Cuban Linx II” in stores now. One of my favorite albums of the year.