Why So Hypebeast?
Urban. Style. Kicks. Music. The Real. No Hype.

Dwayne Wayne in the OG Air Jordan VI “Infrared”.  It’s a different world, from where you come from.

The co-founder and Chairman of Nike, Inc. Phil Knight back in the day rocking and ill Jordan fit. Circa 1989.

D-Wade is really a monster, I know the big wigs over a Jordan couldn’t be happier.

Jay-Z said “All Black everything”, Kobe listened.  There is also no word of a release date as of yet, but bet these will be coming out soon.

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If you don’t know February is Black History Month.  Nike has decided to release another special Air Force 1, in the colors of the African American flag. The unique detail of the AF1 is its colorway, black red and green. The good people up at Nike aren’t done yet. Nike had decided to give back [...]

Fresh NikesFresh Nikes

I know how hard it is to find those fresh kicks in a size fit for the ladies. I may be a size 8 (which isn’t small, but isn’t huge either), but I still get the short end of the stick when looking for something hot to rock at dance practice. Almost all [...]

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Bo knows this (what?) and Bo knows that (what?) But Bo don’t know jack, cause Bo can’t rap. If you don’t know who Bo Jackson is, you should jump off a cliff. Nike’s “Bo Knows” campaign was one of the best campaigns of all time. Nike will be releasing these classic trainers exclusive [...]

Tom Crusie knows what’s up!  Rocking some LeBrons.

Big Sean in some Retro 5’s.  He’s killing them with the Jesus Piece and The Hundreds hat.  Thumbs up Sean!

Draped up and dripped out in the New York Mets and the New York Knicks colors.  These are the nicest SB high dunks in a long time.  I don’t mess with SB lows anymore, but I still love me some highs.  Check your local SB retailer, because these bad boys should be in store right [...]