Why So Hypebeast?
Urban. Style. Kicks. Music. The Real. No Hype.

Draped up and dripped out in the New York Mets and the New York Knicks colors.  These are the nicest SB high dunks in a long time.  I don’t mess with SB lows anymore, but I still love me some highs.  Check your local SB retailer, because these bad boys should be in store right [...]

With a new year comes new projects and opportunities, and today we are proud to announce a collaborative effort between Adapt, Hieroglyphics and Souls of Mischief. As fellow bay area natives, and with the great respect we have for the music they have been creating for decades, it made alot of sense for us to [...]

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Recently I took a pilgrimage to the birthplace of Hip-Hop, for all you bammas out in cyberland that’s New York City. While hitting up the greatest sneaker and clothing spots,  a local schooled me on a new dope artist hailing from the Garden State.  With his abundant lyrical prowess, musical acumen J.A.M.E.S. WATTS is [...]